Visit us in person: 
     Gulf Shores City Store
City Store building photo
1821 Gulf Shores Parkway
Gulf Shores, AL 36542
Phone : 251.968.2504 

In June 2012, we unveiled a new brand and logo for Gulf Shores that can be summed up in one simple phrase – 

SMALL TOWN, BIG BEACH. The response from locals and visitors was overwhelming and an identity for the relaxed, uncomplicated beach community we all love was born. Since that time we have received thousands of requests to make hats, shirts, anything donning our new look available to the public.

We heard you loud and clear.

The simple answer probably would have been to find some decent shirts and hats at a cheap price, slap our logo on it and ta-da, but we know that's not what makes Gulf Shores special. Instead, we searched high and low for the highest quality products we could find and developed a laid back, everyday style that not only represents Gulf Shores, but also the locals and visitors that make it such a unique place.

 For anyone who seeks a beach escape for a day or a lifetime, Gulf Shores is an uncomplicated beach  community which makes it the perfect prescription for relaxed living. Gulf Shores combines the spectacular beaches of the Gulf of Mexico with year-round opportunities to connect with the natural environment, abundant activities, and unforgettable beach memories. For friends, family and couples wanting to enjoy their time together Gulf Shores is their beach of choice because it provides the freedom to pursue fun, relaxing and enriching experiences in a welcoming, safe and wholesome environment. 
The local motto, SMALL TOWN, BIG BEACH, captures locals and visitors who quickly find themselves enchanted with the laid back, get away from it all attitude that this natural beach community offers. For decades, this relaxed lifestyle has enticed families to Gulf Shores looking to enjoy an uncomplicated escape from everyday life.
From t-shirts and hats to drinkware and beach accessories,GulfShoresGear.com is the only place you'll find official Gulf Shores merchandise. Here's your chance to take the SMALL TOWN, BIG BEACH lifestyle with you wherever you go.